HQ magazine is produced and published in its entirety by CSOFT International’s Global Communications team. The magazine includes several sections, highlighting such areas of interest as technology, communications, leadership, HQ Exclusive and HQ Art. Our annual issue also includes the “China Executive Interview,” which discusses differences in East-West business practices and provides insight into the Chinese business mindset. We cover such topics as globalization, international business best practices, and international trade.

HQ

2015 – Bringing Hollywood to Reality

The rise of technology and the battle between man and machine has marked the 21st century in unimaginable ways. In this edition of HQ magazine, we decided to explore this theme by focusing on innovation and how it can be geared towards satisfying real human needs.

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The cover story presents an exclusive interview with Liu Ruopeng, the founder of Kuang-Chi Science, where he talks about his dream of turning Hollywood into reality and bringing the future to now. In “The Game-Changing Trends,” special contributor Marisa Drew of Credit Suisse describes revolutionary ways the sharing economy can improve the healthcare industry and tackle global issues of sustainability and population growth. Finally, in our Communication section, Chinese companies will be presented with practical steps they can take to build up their global credibility and all can take advice from a maturity model design to optimize the localization process.

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HQ

2014 – The Brand Battle

This year’s edition of HQ explores the burgeoning world of big data and examines its effects on branding. “The Brand Battle” shows what it takes for a business to thrive through these tumultuous times.

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In the “China Executive Interview,” Chairman of BYD Wang Chuanfu offers insights into how his company’s brand is striving to transform the world’s cities and attitudes concerning energy consumption. In a special guest article, Colette LaForce, the CMO of AMD, talks about her brand’s journey back from the brink. And in our HQ Exclusive, British entrepreneur and longtime Sinophile Rowan Simons shares lessons learned from his years promoting football (soccer) in China.

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HQ 2013

2013 – Skyfall

The latest James Bond film, Skyfall, inspired our editorial team and crept into the theme of this edition of HQ. It features the inaugural “China Executive Interview” with Qing Xingcai, President of Lishen Battery Co., Ltd, where he discusses company values, global aspirations, and the next generation of leaders.

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In “Turning up the Heat,” we explore the pervasive use of social media in our technologically-reliant business world and the different approaches a company can take to mitigate an online crisis. Finally, in HQ Exclusive we introduce to you Maria Lustig, who is a Scandinavian entrepreneur with more than 10 years of experience in both living and operating a business in Beijing.

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HQ 2013 special ed

2013 Special Edition

In this special edition of HQ magazine, we include a collection of essays and interviews that focus on “The How of Global Success,” which was the theme of CSOFT’s 10th Annual World Summit.

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Celebrating 10 years of phenomenal growth, CSOFT’s 2013 World Summit marked a momentous occasion in the company’s history. A dear friend of CSOFT’s, Ruben Payan, was also in attendance and he shared his recent experience climbing Mt. Everest, where he carried the CSOFT flag to the summit of the world’s highest peak.

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HQ 2012

2012 – It's an East-West Thing!

In this edition, we explore advancements in mobile technology and the impact such technological developments have had around the world. The cover story, an interview with CSOFT’s President & CEO Shunee Yee, titled “It’s an East-West Thing!”, delves further into the history of HQ magazine and the direction it’s heading in with future editions—most notably towards launching the “China Executive Interview.”

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In “Translatinator 2: Judgement Day,” we take a look at the future of translation technology through the lens of science fiction. We also spend time exploring cultural diversity at both CSOFT and in the bustling metropolis in which it is headquartered. We end with some artistic essays of both the photographic and written variety.

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HQ 2012

2011 – Moving from Localization to Local Sophistication

The first edition of HQ magazine supplies a fresh look at the localization industry. The cover story, titled “Moving from Localization to Local Sophistication,” explores the disimilarities between localization and local sophistication and how the latter has affected a multi-billion dollar industry.

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In our Culture section, you will discover differences in business etiquette from around the world and learn the “tao” of customer service. We also delve into the Beijing art scene by sitting down with David Ben Kay, a long-time resident of Beijing and former Microsoft manager, who has renovated an old Bauhaus warehouse in the 798 Art District.

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Do you want to contribute to HQ magazine?

 

In addition to content produced by the CSOFT creative team, we welcome third party contributors.

Contact us to learn more about having your work featured in the next edition of HQ magazine.