The Death of Mobile Apps

White Paper

the death of mobiles appsAs the number of mobile apps has exploded on both the Apple Store and Google Play, the chances of an app developer achieving success has dwindled to nearly nothing. According to tech advisory Gartner Inc., less than 1% of mobile applications will ever reach a stage of financial sustainability, even when accounting for the increase of in-app sales. What's more, selling advertising space and generating brand awareness can just as easily be accomplished with browser-based mobile applications. Ultimately, the real winners will be the app developers and publishers who created these offerings early on.

 

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As the number of mobile apps has exploded on both the Apple Store and Google Play, the chances of an app developer achieving success have dwindled down to nearly nothing.

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